Brenda Vander Ploeg, President of Direct Supply Inc, got her first sense of earning money when her father would take her to his office on Saturday mornings for miscellaneous chores.

Brenda recalled, “I still remember him taking the cash out of his wallet to pay me and thinking, I earned that money, now do I save or spend it?”

Drawn to the construction industry because she enjoyed seeing the transformation of projects from start to finish, Brenda is constantly in awe of how the latest design trends are often old colors and styles made new again. As a family-owned and operated company that is enthusiastic about exceeding customer’s expectations, Direct Supply believes that who they are and how they treat their customers, vendors, and employees sets them apart.

Beginning her position at Direct Supply, Brenda wanted to become the best wholesale distributor and continues to work towards this goal every day by putting the needs of the customer first. A typical day for her includes negotiations with manufacturers to working the sales desk in their recently remodeled office and showroom.

The renovation to their offices came about due to the need to represent the products they sell in a more effective way. By building the level of confidence and stability with customers, vendors, and employees, Direct Supply continues to evolve, especially during these challenging times.

When asked about the challenges and changes Direct Supply has faced throughout this year, Brenda said “I know that video presentations and conferencing will continue to be a growing part of this business, and I would love to become more well-versed in the technical aspects of electronic communications. While my staff is becoming very proficient with technology, I have a lot to learn.”

As a woman in the male-dominated construction industry, Brenda advises other members of the community to work as a team and love people for who they were created to be, “Everyone has a skill set and value. Always accept, encourage, and support one another. Most of all, love what you do and have fun! Believe in yourself, learn something new, and be true to yourself. You can overcome any obstacles if you have the passion, drive, and desire to succeed.”

Are you a woman in the construction industry? Contact us to see if you’d be a good fit for a feature article!


More Women in Construction

Terri Palmer Burton

Terri Palmer Burton, having a lifelong love of horses, earned her first dollar as a horseback riding instructor. After spending five years in hospitality, she joined Palmer Moving Services and founded Palmer Logistics Services in 2008. Commercial relocation and...

Lindsay Alldaffer Earley

As the daughter of a semi-truck driver, Lindsay Alldaffer Earley earned her first dollar when she was around 3 or 4. Her father tasked her with polishing the wheels and cleaning all the corners and crevices because she was small enough to fit inside. "He taught me...

Laura Hopson

 In November 2018, Laura Hopson bought the majority ownership of EM Services. With an existing set of customers and a great team of employees to lead, Laura spent a tremendous amount of time on strategy and brand transformation. Established in 1993, EM Services LLC is...

Success Stories

Nexus Technology Services

Greg May became the sole owner of Nexus Technology services in 2017, after two years with a previous partner. While working as an electrician, Greg started to become more familiar with controls, low voltage, and infrastructure, which led him to see where the industry...

Advantage Mechanical Refrigeration

Jodi van Haren established Advantage Mechanical Refrigeration (AMR) in 2001. After working for a mechanical contracting company out of high school, she knew that along with her drive and passion for business, she had a great foundation to own a company in the...

R&R Mechanical Services

Ruben Ramos joined his brother as a partner at R&R Mechanical Services in 2010, two years after his brother, who had been in the industry since his high school years, founded the company. The first large-scale project R&R Mechanical Services completed was the...